Branding and Package Design
Design Brief:
Create a brand identity and Beer Package for UnderWater Beer brand for the Indian Market.
This is a hypothetical brand created for the purpose of this project
Background Research
Drinking alcohol is an avoided topic in India and is often not discussed between generations. Buyers often said that even when others knew that they were buying alcohol, they would still prefer to not make that fact very obvious.
After purchasing beer, alcohol shops usually provide SPAQUE bags to carry the alcohol, or buyers bring their own bags for the same. Carrying beers in bags are inconvenient due to unwieldy shape and lack of ease. They may also be prone to breakage if they consist of glass bottles.
Disclaimer: This project has been created for academic purposes. All rights belong to respective owners.
Credits for individual vector graphics on labels and packages: